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Tracking inbound traffic is essential for digital marketers. Our UTM Tracking Code Generator constructs standard parameters recognized globally by Google Analytics 4 (GA4). Use the table below to understand each custom campaign parameter:
Parameter
Purpose
Example Value
utm_source
Identifies the traffic origin
google, pinterest, facebook
utm_medium
Identifies the marketing medium
cpc, organic_pin, bio_link
utm_campaign
The specific promotion name
black_friday, summer_sale
utm_term
Used for paid search keywords
running+shoes
utm_content
Used for A/B testing variations
blue_banner, text_link
Frequently Asked Questions & Tracking Insights
How do I track conversions on Pinterest without a website? +
If you are promoting affiliate offers directly on Pinterest, you can paste your raw affiliate link into the 'Target Destination URL' field. By populating the campaign source as 'pinterest' and medium as 'organic_pin', you can view exact conversion tracking directly inside your affiliate network dashboard using the sub-ID metrics passed by the UTM string.
How can I separate Instagram bio traffic from story swipe-ups? +
To accurately isolate traffic locations inside Instagram, generate two distinct URLs. For the link in your profile bio, set your campaign medium parameter to 'instagram_bio'. For your interactive stories or link stickers, generate a second URL changing the campaign medium parameter to 'instagram_stories'.
Why are my UTM parameters not showing up in Google Analytics 4? +
The most common reason UTM data fails to render in GA4 dashboards is improper syntax or character casing. UTM parameters are strictly case-sensitive; traffic marked as 'Pinterest' and 'pinterest' will generate split records. Our advanced Campaign URL Builder automatically sanitizes your text and converts data fields to lowercase.
Marketing Guides & Resources
Read our latest articles and strategies to master affiliate link tracking and maximize your commissions: